Brand assets

We've collected a few of the most common elements that are used when representing The Iron Yard brand. These guidelines are meant to be a framework for learning the acceptable ways to communicate using the assets. We're not saying that we're not flexible, but you have to know the rules before you can break them.

Color

There are three primary colors used within The Iron Yard's brand assets. The Code Blue hue is used to emphasize the call-to-action in layouts, embellish illustrations, and guide focus. It should be used sparingly. Shield Gray, Academy Purple and the Neutrals are used as dominant layout colors.

Shield gray

  • PMS 7546C/5463U
  • c:85 m:69 y:51 k:46
  • r:38 g:55 b:70
  • #243746

Code blue

  • PMS 319C/319U
  • c:65 m:0 y:22 k:0
  • r:62 g:193 b:205
  • #30C0CD

Academy purple

  • PMS 2379C/289U
  • c:80 m:68 y:43 k:29
  • r:62 g:72 b:94
  • #3D485E

Neutrals

color
  • #e9ebec
color
  • #c9cdd1
color
  • #929ba2
color
  • #5c6974

Typography

The main typeface that is used throughout The Iron Yard's collateral is the Tisa family. The serif and sans-serif variants are used in conjunction with each other – where the serif is used for headlines and body copy is written using the sans serif.

Tisa Pro

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Tisa Sans

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Voice and tone guidelines

How we communicate with words is just as important as how we communicate with visuals. Our voice and tone guidelines show the best practices in communicating across a variety of channels.