Technically, every state has an upstate. We just think ours is best.
We believe that there’s something special about our place in South Carolina.
The funny thing is, it took people like you visiting – and moving here – to help us realize just how special it is. You see, we’ve always loved it here. Being an hour from the most beautiful mountains in the east, and a morning’s drive from the coast, has been a luxury we’ve always enjoyed. We walk through gorgeous, growing, historic towns, but they still feel a little small, just like they always have. To be completely honest, we’re probably guilty of taking it for granted.
More than Up and Coming
Over the last few years we started to notice a few things. Even though our towns still felt small, big things were happening. When we stood in line for coffee, there was a good chance we’d be standing behind an executive from BMW or Michelin. We learned that the young guys next to us at the ball game were pitching a tech startup to influential investors from out of town, and people began skipping newsworthy conferences like SXSW to come to events like Grok.
All Grown Up
Our rich agricultural and textile history had transformed into an economy driven by national corporations, dynamic research centers, and a flourishing technology community – a gorgeous landscape with world-class dining, championship golf, and Broadway productions. Our little place had grown up.
Come Experience The Upstate for Yourself
Talking only goes so far. We'd love for you to come enjoy The Upstate for yourself. Learn more about our cities, Greenville and Spartanburg, or feel free to snag a ticket to our no-hassle international airport. (Yes, we just said international.)


